The people behind Pale Fire Brewing Co. love the moment creativity is sparked and the fact that there is generally a great beer close by. The big idea, scribbled first on a bar napkin. Friends noodling around guitars, who suddenly realize they’ve hit on something great. Stories, told around a campfire, when nobody has a clue what time it is. Great beer is there. In 2013, a space in a renovated Ice House in downtown Harrisonburg became available. It was perfect; the wheels were in motion. Pale Fire Brewing Co. opened in April 2015. Visit Pale Fire Brewing Co. at www.palefirebrewing.com.